Formation — The CRM Built for Sports Academies & Clubs
Built for Sports Academies, Clubs & Activity Providers

The All-in-One CRM
That Powers Your
Academy Growth

Timmy AI CRM helps you manage inquiries, streamline daily operations, and create better experiences for families, so you can focus on coaching and growing your academy.

Capture
Every Lead
Respond
Instantly
Save 10–20
Hours/Weekly
Increase
Enrollments
New Leads
142
+28% vs last month
Conversations
320
+35% vs last month
Bookings
86
+40% vs last month
Sarah, sports academy owner

"It’s been a game changer—I’ve cut down my admin work and simplified everything... Less admin, smoother operations, and way more time back."

– Michelle

Everything You Need to
Run Your Academy Better

🎯

Automated
Workflows

Handle reminders, follow-ups, and repetitive tasks automatically.

👥

Team
Collaboration

Keep coaches and staff aligned with organized communication and shared workflows.

👤

Real-Time
Reporting

Track academy performance with clear insights and actionable data.

Lead
Management

Follow every inquiry from the first conversation to enrollment.

📊

Parent
Communication

Keep family conversations organized across every channel.

🏆

Secure
Data

Keep your academy information safe with reliable systems.

Timmy AI CRM Dashboard

A Smarter Way to
Manage Your Academy

Timmy brings your leads, conversations, bookings, payments, and student information together in one simple dashboard.

Maximize Efficiency

Reduce manual tasks and spend more time focusing on your athletes.

Improve Visibility

Know what is happening across your academy with real-time updates.

Scale With Confidence

Build systems that support your growth without adding unnecessary complexity.

Centralize
Conversations

All messages in one inbox across every channel.

Simplify
Bookings

Easy scheduling for trials, classes, camps & more.

Manage
Payments

Accept payments, track dues, and automate invoices.

Drive
Growth

Powerful tools to attract, engage & retain students.

Simple Pricing That Grows With You

Gold

Get organized without chaos

$100 /month

Self-directed



  • ✔ Core CRM
  • ✔ Messaging + pipelines
  • ✔ Workflows available
  • ✔ Free setup & 30-day guarantee
View Full Features
Platinum

Hands-off setup + support

$300 /month

Dedicated EA



  • ✔ Setup support included
  • ✔ Templates + workflows help
  • ✔ Ongoing assistance
  • ✔ Free setup & 30-day guarantee
View Full Features
Diamond

Faster responses + monitoring

$800 /month

AI + human monitoring



  • ✔ AI assistance
  • ✔ Human monitoring
  • ✔ Advanced support
  • ✔ 30-day guarantee
View Full Features
Vibranium

High-touch executive support

Book /a demo

Executive assistant hours



  • ✔ AI + monitoring
  • ✔ Executive Assistant hours
  • ✔ Highest-touch support
  • ✔ 30-day guarantee
View Full Features

Built For Growing Academies
& Activity Businesses

Whether you manage a sports academy, club, or activity program, Timmy helps you organize operations and deliver better experiences.

Sports Academies

Soccer, basketball, tennis, volleyball, swimming, and more.

Activity Providers

Music, dance, martial arts, and creative programs.

👥

Clubs & Organizations

Manage members, programs, communication, and growth.

🔗

Coaches & Mentors

Spend less time managing and more time coaching.

Trusted by Academy Owners

★★★★★

"We finally have the time to focus on growth instead of day-to-day admin. It’s been a game changer for how we run our program."

Craig Owner · Grip N Rip Tennis — Newport Beach, California
★★★★★

"If you can cut 80% of your admin workload, why wouldn’t you? It’s a no-brainer if you want to grow and scale your business."

Alfred Owner · Alsaah Tennis Academy
★★★★★

"Running my academy feels easier than ever, and I’m no longer overwhelmed with admin. I can finally enjoy life outside of work...80–90% of my admin is handled and I have my time back."

Charles Owner · Tennis Academy at Woodbridge
Let's Get You Started

Book A Quick Strategy Call Now


Stop Managing Everything Manually.
Start Growing Your Academy.

Timmy AI CRM gives you the tools to organize your operations, improve communication, and build a better enrollment process.

No Complex Setup
Personalized walkthrough
Built for sports & activity providers