Our story
Timmy AI CRM started out of pure necessity, built from the real, day-to-day frustrations of running sports academies, clubs, and children's activity programs.
We saw what so many sports directors were living every week: the coaching and programming were strong, but the admin load never stopped. Registrations, payments, scheduling, and constant parent questions were pulling directors away from the work that actually grows the academy.
We began by helping academies build systems that automate the basics, so the operation felt more organized and less reactive.
Even after systems improved, directors kept coming to us with a different pain: they still didn't have the time or bandwidth to answer calls and emails, follow up on invoices, chase down leads, and send the right messages consistently.
It was tedious. Time-consuming. And it was happening while they were trying to coach, manage staff, and keep programs running smoothly.
That's how Timmy AI CRM became what it is today: a system, a playbook, and trained support that helps take repetitive communication and admin tasks off your plate — so you can focus on coaching, growth, and leadership.
Directors who implement the full approach commonly report reducing admin work by up to 80%, while improving enrollment and revenue through faster follow-up and a more consistent parent experience.
"Every champion has a strong team. We aim to be part of your business team, so you don't have to carry the admin load alone."
Who we are
We're athletes, coaches, and business builders passionate about helping sports academies, clubs, and children's activity providers thrive off the court. We combine the discipline of elite training with organized, scalable operations wrapped in practical CRM systems built for long-term growth.
